There is no angst in action

It always amazes me how many people run their business from fear rather than courage. Worry is not a process therefore when in the fearful state nothing moves forward.
When clients talk to me about their fears I just say ‘do something – anything’. Make a decision, get into action, now, not tomorrow – do not delay. If someone shouts fire you evacuate the building without a thought. I can honestly say that n my business I spent very little time worrying as I was far too busy doing. My doing produced results and there was nothing to worry about. Simple eh?

Consistency is key

In business consistency is vital as people find lack of consistency really confusing.  Nowhere is this more pertinent than in your marketing materials.  The more you repeat the same thing in the same way, the more likely it will have a lasting impact on your target audience.  Take proposals for example.  When checking the ones my staff wrote I invariably found the same thing referred to in different ways.  For example, the use of project, programme, campaign or using different words to describe them like company, business, enterprise, operation and so on.  The same applies to web sites and in fact anywhere you are writing copy which you want your reader to understand without a pause or raised eyebrow.   Why not check some of your copy now and see if it is consistent or confusing.