Maybe you are right Mr Customer?

I was renewing a domain through my web hosting company the other day and I just could not seem to get past the first screen which asked me to review my details.  I clicked and clicked away but no progress.  I am sure you have had similar experiences.   So I sent a help me message to their contact email stating my problem.  As it was in their interests to get my cash I did expect a reply which indeed I got in rapid quick time.  However I was not expecting them to tell me that maybe the log in was not actually that intuitive and they would look at improving it.  How refreshing to have a business say we have looked at this and perhaps we could improve things. Well done http://www.rapidhost.co.uk/ In an age when the customer is usually wrong it is heart warming to see a company listening and responding in such a way, especially a technical one.  What can others learn from this?

Changing times – changing messages

If ever we needed an example of how far the retail sector has to plan ahead and how quickly the credit crunch has hit, one only has to look at Selfridges in Oxford Street.  On the doors, the famous store invites us to ‘indulge ourselves’ and every window announces ‘The more the merrier’.   How times have changed. Have you changed the messages you are putting out to your audiences to reflect their current mindset?