Changing times – changing messages
December 22, 2008If ever we needed an example of how far the retail sector has to plan ahead and how quickly the credit crunch has hit, one only has to look at Selfridges in Oxford Street. On the doors, the famous store invites us to ‘indulge ourselves’ and every window announces ‘The more the merrier’. How times have changed. Have you changed the messages you are putting out to your audiences to reflect their current mindset?
